About Us


Paper Alliance is a manufacturers' sales representative company covering northern California and parts of Nevada. We represent a select group of manufacturers that lead the industry with quality products and unique, creative designs. In recent years, as paper and gift industry trade shows have consolidated, we have transitioned away from having a traditional showroom into being solely a rep-based organization with a focus on providing superior sales advice and service. We have a 37-year history of providing excellent sales coverage in our territories.

We work closely with our retail buyers and our manufacturers to ensure that our sales efforts are effective and successful. In sales appointments, buyers learn about the products we represent and how these items can enhance their retail environment. Paper Alliance sales professionals are available to buyers every step of the way in the process, from presenting product samples and making display suggestions to solving problems with backorders or shipping logistics, if they arise.

Paper Alliance has a superior track record working with large chain accounts, smaller chain accounts, and independent retailers. In addition, we specialize in nationwide catalog sales.

Paper napkins and plates
from Elise